On November 5, a group of 34 students from the MBA Business Analytics program at Universidad del Pacífico (Peru) visited IThinkUPC as part of the seminar they are attending at UPC School, focused on digital transformation and social responsibility in the era of artificial intelligence and big data.

Also participating in the visit were Vanesa Garrido, from UPC School and coordinator of the seminar, and José Maguiña, director of the master’s program at Universidad del Pacífico.

Marcos Montero and Àlex Cifuentes from IThinkUPC welcomed the students and introduced who we are and what we do as an organization, sharing practical experiences related to artificial intelligence, business analytics, and digital transformation. Among the most notable cases presented was Coloq.ia, our corporate solution for developing chatbots and AI agents that support municipal procedures and management.

The group of students showed great interest, actively engaging with questions about the application of AI in different sectors and about how we approach projects. The session took place in a friendly, participatory, and highly enriching atmosphere.

For IThinkUPC, this type of initiative represents an excellent opportunity to share knowledge, promote learning, and bring the reality of the Catalan ICT sector closer to professionals in training from other countries.