On December 6, during our segment on L’Altra Ràdio (Ràdio 4, RNE), Javier Otero and Marcos Montero, Head of Marketing and Digital Transformation at IThinkUPC, discussed the findings of an intriguing Harvard University study on the impact of AI on companies.

During the program, they discussed how this study examines the impact of generative AI on productivity and work quality in companies, using tools like ChatGPT and Gemini. The results indicate that professionals using these tools achieve significant improvements in efficiency and quality, particularly those with less experience. They also reflected on how the apparent credibility of AI can influence decision-making, underscoring the importance of a critical and informed approach to utilizing these technologies.

If you’d like to learn more about this topic, we invite you to listen to the L’Altra Ràdio podcast (starting at minute -42:55).